Answer the following statement(s) true (T) or false (F)
The maverick entrepreneur who avoids reaching out and finding help is a myth of the past.
ANSWER: True
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To marketers, B-Roll footage refers to
A) public service advertising spots that marketers hope the media will broadcast. B) video releases mass media organizations can use in place of real news segments. C) video suitable for only broadband distribution, such as on YouTube. D) videotaped recordings sent to connectors for supplementing and supporting MPR materials. E) pre-video era archival film clips used for entertainment purposes.
Only about 25 percent of marketing research spending is for syndicated research.
Answer the following statement true (T) or false (F)
Which of the following is most likely to affect the location strategy of a manufacturing firm?
A) appearance/image of the area B) utility costs C) purchasing power of drawing area D) competition in the area E) parking availability
Sashacontracts to buy a franchise from TrustMe Financial Consultants Inc The contract is silent on the issue of territorial rights. When TrustMe allows a competing franchise to be established near Sasha'soffice, she suffers a significant loss in profits. This is most likely a violation of
a. no law. b. the ban on certain types of anticompetitive agreements. c. the Federal Trade Commission's Franchise Rule. d. the implied covenant of good faith and fair dealing.