Which of the following target market characteristics are most important to consider before determining the promotion mix ingredients?
A. The size, geographic distribution, and demographic characteristics
B. The cultural diversity and population size
C. The age, sex, religion, and race characteristics
D. Existing product adoption categories
E. Existing levels of price consciousness
Answer: A
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Which of the following accounts is a permanent account?
A) Building B) Depreciation Expense-Buildings C) Interest Expense D) Service Revenue
Which budget should be used to determine managerial effectiveness?
A) operational budget B) capital budget C) static budget D) flexible budget E) cash budget
Scatter diagrams plot volume (units) on the vertical axis and cost on the horizontal axis.
Answer the following statement true (T) or false (F)
Which of the following is an example of a feasibility report?
A) A report to determine which of three firms to use for after-hours security B) A report to determine whether a company should provide an on-site gym for its employees C) A report about a firm's profitability to be sent to the company's shareholders D) A report on a meeting held with members of the local chamber of commerce