Who said, "We're in the idea business, because ideas will be the currency of the 21st century."
a. James Webb
b. Roy Spence
c. Luke Sullivan
d. Steve Hayden
b
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What is the main reason cited in the text for why PR writers need to provide news releases in AP Style?
a. It is a PRSA rule. b. That is the news standard. c. So the medium can print the news release verbatim. d. It earns credibility from the editor.
Our judgments of people can be influenced by the particular gestures they use. In two experiments, one team of researchers found that people rated a woman posed in a photograph with her hand over her heart as more ______ than when she posed in a photograph without her hand placed over her heart.
a. intelligent b. attractive c. sociable d. honest
All of the following are to be considered when making ethical decisions in public relations EXCEPT
A) the public interest. B) employer or client. C) professional organization code of ethics. D) personal values. E) all of the above must be considered.
When working to manage a conflict, it is important to first ___________
a. set the stage b. identify the goal c. weigh costs and benefits d. evaluate your choices