In U.S. business history, the marketing concept became a motivating force during ________.
A. the mid-1980s
B. the 1920s
C. the early years of the Civil War
D. the first few years of the 21st century
E. the 1950s
Answer: E
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An electronic retailer surveys its customers to understand the factors that they consider before making a purchase decision. The retailer is trying to bridge the ________ by using customer research.
A. delivery gap B. performance gap C. communication gap D. standards gap E. knowledge gap
Which of the following is a form of motivation?
A. extrinsic B. superficial C. monetary D. organizational
Many researchers have explored issues surrounding employee communication. Most of them have uncovered a "trust gap" between management and workers
Indicate whether the statement is true or false
________ actively and enthusiastically support new ideas, build support, overcome resistance, and ensure that innovations are implemented.
A. Idea champions B. Idea developers C. Idea generators D. Idea screeners