What are the implications of American ethnic subcultures for marketers?
What will be an ideal response?
The various American ethnic subcultures do not necessarily follow general marketing consumption patterns, so a unique marketing mix may be necessary for each group.
You might also like to view...
As it relates to a formal business plan, the ________ defines how the company will generate revenue and produce a profit
A) marketing strategy B) business model C) action forecast D) financial projection E) mission and objectives
The possible arrangements for handling exports include all of the following except:
A) as a part-time activity performed by domestic employees. B) through an export partner affiliated with the domestic marketing structure that takes possession of the goods before they leave the country. C) as a low-cost arrangement requiring no additional personnel. D) through an export department within an international division. E) for multidivisional companies, each of the preceding options is available.
Exhibit 11-1 On January 1, Year 1, Hills purchased equipment for $350,000. The equipment had an estimated useful life of ten years and an estimated residual value of $50,000. Use the double-declining-balance method to answer the following question(s). ? ? Refer to Exhibit 11-1. What is the net book value of this asset that Hills should report on the company's balance sheet at December 31,
year 2? A) $142,600 B) $224,000 C) $192,000 D) $102,400
A large number of customers is always a strength for a company
Indicate whether the statement is true or false