What audience response is sought from a speech to entertain?

a. clear understanding
b. enjoyment and comprehension
c. acceptance of ideas
d. acceptance of recommended behaviors


b. enjoyment and comprehension

Communication & Mass Media

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What kind of reasoning is used in the following statement?Politicians who are guilty of corruption do not deserve to be reelected. Last year our U.S. representative was proved to be corrupt by using campaign donations for personal financial gain. Therefore, our U.S. representative does not deserve to be reelected.

A. reasoning from principle B. reasoning by generalization C. analogical reasoning D. causal reasoning E. reasoning from specific instances

Communication & Mass Media

To provide intellectual leadership in the practice of international public relations by making available to our members the services and information that will help them to meet their professional responsibilities and to succeed in their careers

This is the mission statement of which public relations organization? a) International Public Relations Association b) Public Relations Student Society of America c) International Association of Business Communicators d) Public Relations Society of America

Communication & Mass Media

Children have a rudimentary idea of the economic nature of TV at about age:

a. 3–4 b. 6–8 c. 10–12 d. 13+

Communication & Mass Media

Which of the following can easily lead to drooping eyelids in the audience?

A. Chirpy B. Brassy C. Singsongy D. Stridency

Communication & Mass Media