Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are part of the political environment
Indicate whether the statement is true or false
TRUE
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An advertisement for Nintendo using a cognitive message strategy would probably feature which type of message strategy, because Nintendo holds 47 percent of the market share in the handheld game market?
A) comparative B) generic C) preemptive D) unique selling proposition
Which of the following is true of gimmicks?
a. They can be a fun way to liven up a speech. b. They can help convince the audience. c. They should be used in moderation. d. They do not treat the audience fairly.
The ________ (2003 ) was established by the Federal Trade Commission to allow consumers to limit the number of telemarketing calls they receive
A) National Do Not Call Registry B) Child Protection Act C) Federal Communications Commission D) Consumer Products Safety Commission Act E) Robinson-Patman Act
Direct-response TV (DRTV) includes short commercials of less than two minutes, thirty-minute or longer infomercials, and home shopping networks such as QVC and HSN
Indicate whether the statement is true or false