________ refers to the logical proof that speakers employ-their arguments and rationalizations.

A. Style
B. Syllogism
C. Logos
D. Ethos


Answer: C

Communication & Mass Media

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After the era of Aristotle, a more practical approach to communication came to heavily influence ______.

a. communication studies b. cultural understanding c. political theory d. contemporary debate

Communication & Mass Media

Which of the following illustrates a sustainable business practice?

a. a retailer donating sale proceeds to local charities b. a beer company developing a responsible drinking campaign c. a footwear company using recycled materials in shoes d. a food company using only organic ingredients

Communication & Mass Media

According to the text, TV addiction is most closely related to which of the following?

a. binge viewing b. the two-step flow c. sensation-seeking d. the magic-bullet model e. believing that new media are “cool” or “novel”

Communication & Mass Media

The Near v. Minnesota case was important because it established

a. the government could not shut down a publication itdid not like b. the press could criticize public figures c. the First Amendment applied to state laws as well as Federal laws

Communication & Mass Media