Persuading people to stop smoking is an example of a speech

A. of curtailment.
B. to motivate action.
C. to influence thinking.


Answer: B

Communication & Mass Media

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Scaling means to change the size of a picture. That should always be done

a. proportionally b. by the photographer not the editor c. by the editor not the photographer d. disproportionally

Communication & Mass Media

Cohort analysis can be more expensive than experiments or surveys

Indicate whether the statement is true or false.

Communication & Mass Media

__________ is a strategy used to convince an audience that one

thing is better than another, by comparing the two. a. AIDA b. Chronological organization c. Monroe's motivated sequence d. Comparative advantage

Communication & Mass Media

Acceptance speeches can mostly be categorized as which type of speaking?

a. Impromptu b. Scripted c. Memorized d. Extemporaneous

Communication & Mass Media