The marketing mix consists of people, property, planning, and position
Indicate whether the statement is true or false
FALSE
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The Computer Software Copyright Act defined computer software programs as
A. literary operations. B. literary works. C. literary processes. D. literary systems.
Celebrity endorsers are used for ads because their stamp of approval on a product can enhance the product's brand equity and create emotional bonds between the consumers and the brand being endorsed
Indicate whether the statement is true or false
The auditor tests the quantity of materials charged to work in process by tracing these quantities to:
A. receiving reports. B. perpetual inventory records. C. material requisitions. D. cost ledgers.
To calculate diluted EPS, the accountant does all of the following except:
a. adds back to net income any compensation expense recognized on the employee stock options b. adds back any interest expense (net of taxes) on convertible bonds c. adds back any dividends on convertible preferred stock the firm subtracted in computing net income to common shareholders. d. enters only the net incremental shares issued (shares issued under options minus assumed shares repurchased) in the computation of diluted EPS.