Perhaps the broadest control device available to marketing management is the marketing audit. Describe this tool and its characteristics.
What will be an ideal response?
A marketing audit is a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization. It incorporates both financial and nonfinancial reporting, is mainly futuristic in nature, and is largely strategy-oriented. The marketing audit is designed to aid management in allocating marketing resources efficiently. The marketing audit looks to the future allocation of marketing resources. All companies should use the audit system to uncover potential weaknesses and identify cost-cutting opportunities. The marketing audit should be comprehensive, systematic, independently conducted, and run periodically.
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Which of the following statements is wrong regarding continuous audit?
A. Continuous audit is used to perform audit-related activities on a continuous basis. B. Technology plays a key role in continuous audit in analyzing trends and patterns of transactions, identifying exceptions and anomalies, and testing controls. C. Testing in continuous audits often consists of continuous controls monitoring and continuous data assurance. D. Continuous audit is frequently used to perform substantive tests and is used for testing of controls through transactional-data analysis.
A firm that is environmentally unsustainable is also a firm that is, in the long-term, financially unsustainable.
Answer the following statement true (T) or false (F)
The statement, "The finest hospitals in the country are using this neonatal incubator," is an example of a(n):
A. prestige suggestion. B. counter suggestion. C. autosuggestion. D. direct suggestion. E. suggestive proposition.
The study of what words really mean is called ________
A) dictation B) semantics C) transmission D) adaptation