Ethical speakers advocate sharing information, opinions, and

feelings when facing significant choices even if it requires
disregarding someone's privacy and confidentiality.

Indicate whether the statement is true or false


F

Communication & Mass Media

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A marketing company compares the value of its story to the space in paid advertising. What is this comparison called?

a) Advertising value equivalency b) Evaluating media impressions c) Measuring advertisement reach d) Assessing pilot tests

Communication & Mass Media

Which of the following statements is considered to be critical thinking?

A. Making judgments about the messages you receive. B. Listening to a friend and putting yourself in his shoes. C. Looking for hidden assumptions that are present in an argument. D. Being honest and clear in communicating a message.

Communication & Mass Media

The organizational pattern that devotes a main point to the causes and another main point to the

effects is called _______________ order. A. chronological B. spatial Chapter 8 Test Bank C. topical D. causal

Communication & Mass Media

3 Types of goals interpersonal communication fulfulls

What will be an ideal response?

Communication & Mass Media