SJC is a new retailer that targets the youth market. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across
Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. Which of the following is the company using to convey its membership in the retail segment?
A) announcing category benefits
B) comparing to exemplars
C) relying on the product descriptor
D) using channel differentiation
E) maximizing negatively correlated attributes
B
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Facebook, Snapchat and LinkedIn are all examples of
A) brand alliances B) opinion leaders C) social networks D) early adopters E) market mavens.
Which of the following is correct concerning the design of pie charts?
a. Position the smallest slice or the slice to be emphasized beginning at the twelve o'clock position. b. Working counterclockwise, place all slices in descending order of size. c. Label only important slices with information about the quantity (percent, dollars, etc.) of each slice. d. If you are unable to attractively place the appropriate labeling information beside each slice, use a legend to identify each slice by color or pattern.
Hamidi, a coffee farmer in Kenya, forms an alliance with Guthrie, an importer and marketer in Ireland. Their products carry a Fair Trade label. This means that Hamidi
A. accepts whatever price for his products that the market will bear. B. produces crops with genetically modified organisms. C. puts children to work whenever possible. D. uses environmentally sustainable farming methods.
A dry cleaning business offers a pick-up and delivery service for a 10 percent surcharge. Management believes 60 percent of customers will take advantage of this service
They are also considering offering customers the option of opening an account and receiving monthly bills. They believe 60 percent of their customers (regardless of whether or not they use the pick-up service) will use the account service. If the two services are introduced to the market, what is the probability a customer uses both services? A) 0.12 B) 0.60 C) 0.36 D) 0.24 E) None of the above