As noted in your text, global segmenting, targeting, and positioning are more complicated than domestic segmenting and positioning because of cultural nuances, significant subcultures within countries, and
A. the taxes imposed by some foreign countries on marketing activities.
B. complications due to franchising issues.
C. differences in the way consumers see themselves and in the way they see products and services.
D. currency differences.
E. antidiscrimination regulations prohibiting segmentation and targeting in developing countries.
Answer: C
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