Four dollar a gallon gasoline was unimaginable when mechanical gas pumps first appeared in the United States in the 1930s. Their spinning dials cannot register sales beyond $99.99, which will not fill up many SUVs. The pumps can be modernized for about $650, but the company that provides this service has a huge backlog. This is an example of how _____ factors affect small convenience stores and service stations.
A. technological and cultural
B. competitive and natural
C. economic and technological
D. cultural and economic
E. demographic and marketing mix
Answer: C
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