Entrepreneurial culture and growth orientation consists of all of the following except:
A. encouraging employees to generate ideas.
B. the desire to grow at a slow and controlled pace.
C. focusing on opportunities.
D. being creative.
Answer: B
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Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke
He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which degree of commitment would be most closely associated with Roger and his attitudes? A) Compliance B) Identification C) Information acquisition D) Internalization
Behavioral science relies on __________ for developing theories about human behavior that can help managers.
A. rules of thumb B. scientific research C. intuition D. simulations E. trial and error
Which of the following is true of social media?
a. It cannot be compared to traditional advertising in any meaningful way. b. It offers a mass-media method of interacting with customers. c. It has less sophisticated ways of measuring how marketers meet and interact with consumers than traditional advertising. d. It offers more one-to-one ways to meet consumers than traditional marketing media.
A counteroffer operates as a rejection of the original offer
a. True b. False Indicate whether the statement is true or false