To use language vividly, your textbook recommends that speakers employ

A. metaphor and rhyme.
B. concrete words and quotations.
C. imagery and rhythm.
D. antithesis and parallelism.
E. testimony and examples.


Answer: C

Communication & Mass Media

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According to the Impact / Society box, “Where Do People Listen to the Radio?,” what is true about radio listening habits?

a. People mostly listen at home. b. People listen more in the car than everywhere else combined. c. The majority of radio listening is done at work. d. People listen twice as much at work as they do at home.

Communication & Mass Media

According to Jugenheimer, Kelley, Hudson and Bradley, which one of the following is NOT cited as a benefit of research?

a. clarifying organizational values b. saving money c. adapting to change d. improving internal operations

Communication & Mass Media

The amount of eye contact a speaker maintains with any one

audience member should be the same, regardless of the culture from which the audience member is. Indicate whether the statement is true or false

Communication & Mass Media

The Equal Employment Opportunity Commission (EEOC) is concerned with intent, NOT effect.

Answer the following statement true (T) or false (F)

Communication & Mass Media