A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in
A. philanthropic marketing.
B. marketing altruism.
C. public relations marketing.
D. cause marketing.
E. societal marketing.
Answer: D
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Which of the following statements is true concerning language in the workplace?
a. Employees are more productive if they all speak the same language. b. The use of more than one language in a workplace is preferred. c. Employees who are bilingual are always paid more. d. Language choice has implications for the way individuals are treated.
The anonymity of a questionnaire increases the validity of some responses
Indicate whether the statement is true or false
Which of the following does not belong in this group?
A) Exclusions B) Deductible C) Penalty D) Premium E) Coverage
Stock price maximization requires _____.?
A. ?sale of high-quality goods and services at the highest possible prices B. ?efficient, low-cost plants that produce high-quality goods and services C. ?the development of products that can be sold at a higher price to consumers D. ?investment in high-cost plants to manufacture efficiently E. ?investment in one business establishment to cut the operational cost of multiple establishments