A customer data base can more easily be developed and maintained in all forms of direct marketing than in other forms of retailing because _____
a. goods are shipped to a customer's home or office
b. consumer concern for privacy is high
c. consumer responses to promotions are typically high
d. high direct marketing clutter exists
a
You might also like to view...
Given the following information:? Standard deviation = 8 Coefficient of variation = 64% The mean would then be
A. 12.5. B. 8. C. 0.64. D. 1.25.
Which of the following is a typical control for debt obligations?
a. The board of directors approves all new debt. b. The stockholders approve all new debt. c. The CFO approves all new debt. d. Upper managers approve all new debt.
Which statement is not correct concerning factor scores?
A) In principal components analysis it is possible to compute exact factor scores that are uncorrelated. B) In common factor analysis, estimates of factor scores are obtained, and there is no guarantee that factors will be uncorrelated with each other. C) Factor scores can be used instead of the original variables in subsequent multivariate analysis. D) All statements are correct.
For each of the following independent cases, use the information provided to calculate the missing cash inflow or cash outflow using the direct method.(a.)Interest payable, beginning-year$4,200?Interest expense?26,700?Interest payable, year-end?3,000?Cash paid for interest$?????(b.)Prepaid insurance, beginning-year$7,000?Insurance expense?16,800?Prepaid insurance, year-end?3,400?Cash paid for insurance$?????(c.)Interest receivable, beginning-year$800?Interest revenue?12,600?Interest receivable, year-end?1,200?Cash received for interest$?????(d.)Accounts payable, beginning-year$60,000?Cost of goods sold?244,000?Merchandise inventory, beginning-year?35,000?Merchandise inventory, year-end?40,500?Accounts payable,
year-end?64,800?Cash paid for merchandise$? What will be an ideal response?