You are conducting a study on why subjects use a search engine to find information on buying a car. You decide to examine the likelihood of someone using a search engine to find information on buying a car is effected by gender (male or female), efficacy of price negotiating skills (high or low), and type of car desired (used or new). Using this scenario, write one sentence for each of the following: what is a possible main effect? What is a possible interaction effect? Lastly, write one hypothesis statement using this scenario.

Question

What will be an ideal response?

Answer 1

Answer may vary. One possible statement on main effect could be “Men were
more likely to use a search engine for information on buying a car and efficacy of price negotiating skills and type of car desired had no effect.” For a possible interaction effect, there are many options, but one example might be: “Efficacy in price negotiating skills and type of car desired have significant effects on whether a subject uses a search engine to find information on buying a car.” Lastly, hypotheses may vary, but they should focus on the levels of each factor. For example, “Males with high price negotiating efficacy seeking a new car are more likely to use a search engine to find information on purchasing a car.”