The expert prescriber, a self-described role for PR practitioners identified by Glen Broom and George Smith, is:

a. a supportive, skills oriented model.
b. a yes-person model.
c. a managerial model.
d. an authoritarian and .prescriptive model


D

Communication & Mass Media

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Emily has had a rough day at work and comes home in a bad mood. Her roommate tries to persuade her that she should take over the responsibility of making sure their utility bills are paid each month. Her roommate:

a. will probably be unsuccessful because of Emily’s negative mood b. will only be successful if she can present a solid logical argument c. will probably be successful because people in negative moods are more easily persuaded d. should use a foot-in-the-door strategy

Communication & Mass Media

Americans typically organize messages so that points move clearly from one to the next, an

approach that is ___________. Fill in the blanks with correct word

Communication & Mass Media

More or less highly structured sets of categories or patterns--sets of interrelated conceptual categories--are called schemas

Indicate whether the statement is true or false

Communication & Mass Media

The loudness of a speaker's voice is called the ________

Fill in the blank(s) with correct word

Communication & Mass Media