What is a USP? When would a marketer use a USP strategy?
What will be an ideal response?
USP stands for unique selling proposition, a strategy marketers use to emphasize the distinct advantages of a product that a customer can identify.
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When an agent commits a tort or crime while working for the principal, the agent is not liable for the consequences of his actions if he is acting at the direction of the principal.
Answer the following statement true (T) or false (F)
Which of the following general business sources of external secondary data provides a path to other sources of secondary data contained in directories or published by professional or trade associations?
A) guides B) indexes and bibliographies C) directories D) nongovernmental statistical data E) conditional data
During a confrontation session with a difficult person, it is recommended that you lose emotional control to demonstrate how serious you are
Indicate whether the statement is true or false.
Which of the following would NOT normally be considered a "flotation cost"?
A) printing and engraving expenses B) dividends C) legal fees D) underwriter's spread