The first step in the IMC planning process is
A. the analysis of the communication process.
B. the review of the marketing plan.
C. the distribution of sales promotion materials.
D. the development of an advertising message.
E. the determination of a budget.
Answer: B
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Which of the following statements is most likely true of public relations?
A) It requires participating companies to pay for media space or time. B) It can have the same impact on public awareness as advertising at much lower costs. C) It is always handled by a third-party agency hired by the firm. D) It forms a huge portion of the overall marketing budget of most large firms. E) It plays an insignificant role in brand building with the increasing popularity of advertising.
A(n) ________ is a patent granted to protect new and original blueprint of an article of manufacture
A. copyright B. utility patent C. plant patent D. design patent
Professional speakers often budget 10 or more hours of preparation for one hour of actual delivery.
Answer the following statement true (T) or false (F)
Unfair trade practice acts put a higher limit on prices, especially at the wholesale and retail levels.
Answer the following statement true (T) or false (F)