________ is the process of selecting symbols to represent cognitions

a) Messaging
b) Encoding
c) Decoding
d) Feedback


ANS: b

Communication & Mass Media

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The origins of public relations can be traced back to 1800 BC in what is now known as Iraq

Indicate whether the statement is true or false.

Communication & Mass Media

As an arguer, you are concerned that you do not mislead or deceive those in your

audience with your language choices, your organization of ideas and reasoning, or your use of extraneous information. Your concern is reflected by which ethical standard? (a) Clarity (b) Efficiency (c) Honesty (d) Relevance

Communication & Mass Media

Since audiences expect some informality in spoken language, it is a good idea to use the pronouns we, us, you, and I in your speeches

Indicate whether the statement is true or false

Communication & Mass Media

If your target audience is neutral because they do not know enough about the topic to have formed an opinion, they are ____.

a. uninformed b. impartial c. apathetic d. None of the choices is correct.

Communication & Mass Media