________ is the process of selecting symbols to represent cognitions
a) Messaging
b) Encoding
c) Decoding
d) Feedback
ANS: b
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The origins of public relations can be traced back to 1800 BC in what is now known as Iraq
Indicate whether the statement is true or false.
As an arguer, you are concerned that you do not mislead or deceive those in your
audience with your language choices, your organization of ideas and reasoning, or your use of extraneous information. Your concern is reflected by which ethical standard? (a) Clarity (b) Efficiency (c) Honesty (d) Relevance
Since audiences expect some informality in spoken language, it is a good idea to use the pronouns we, us, you, and I in your speeches
Indicate whether the statement is true or false
If your target audience is neutral because they do not know enough about the topic to have formed an opinion, they are ____.
a. uninformed b. impartial c. apathetic d. None of the choices is correct.