In Massachusetts v. EPA, Massachusetts and other states sued the EPA for not regulating vehicle emissions that may contribute to greenhouse gases. The Supreme Court held that there was no evidence that the emissions contributed to greenhouse effects
a. True
b. False
Indicate whether the statement is true or false
False
You might also like to view...
If consumers can easily recall and recognize a brand element, the brand element is said to be ________
A) meaningful B) protectable C) adaptable D) transferable E) memorable
There is typically a direct relationship between prevention costs and failure costs
Indicate whether the statement is true or false
Form utility is ________.
A. production's task in creating an offering that is desired by the market B. that which allows for transfer of the product ownership from seller to buyer C. the firm's task in deciding where to distribute the product D. marketing's task in creating an offering that has value E. created when products are available to customers at a convenient location
Coca-Cola introduced a new product called Diet Coke in Japan. Sales of this product were low in the initial stages because Japanese women associated the word diet with weakness; however, changing the name of the product from Diet Coke to Coke Light proved effective. Which of the following product issues affected the sales of Diet Coke in this scenario?
A. quality B. country-of-origin effect C. manufacturing D. brand strategy E. fitting the product to the culture