Around 1913, public relations pioneer ________ issued his Declaration of Principles, which moved the profession's focus from primarily dispensing publicity to providing information.
A. Ivy Lee
B. George Creel
C. Mason Weems
D. Edward Bernays
Answer: A
Communication & Mass Media
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A ceremonial tribute to someone that has just died is called
a. an award presentation. b. a eulogy. c. a roast. d. magnification.
Communication & Mass Media
The development of norms, roles, and structure is dependent on the value system of the group
Indicate whether the statement is true or false
Communication & Mass Media
"Contributing to the World Wildlife Foundation is helpful, fulfilling, and necessary," is an example of what?
A) a general purpose B) a specific purpose C) a thesis D) an introduction E) a main point
Communication & Mass Media
The perfect proportion is a:
a. 2-to-3 proportion b. 2-to-5 proportion c. 1-to-3 proportion d. 1-to-2 proportion
Communication & Mass Media