You should never customize your speech based on situational analysis of your audience.

a. true
b. false


Ans: b. false

Communication & Mass Media

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The theory by Petronio that explains how people negotiate their need for privacy is called ______.

A. structural avoidance theory B. communication privacy management theory C. collaborative boundary negotiation theory D. obsessive relational intrusion theory

Communication & Mass Media

According to the text, Jeffrey Goldstein devoted an entire book to the question of the

appeal of media violence. According to Goldstein, which of the following is TRUE?

a. Violent entertainment is the preferred form of entertainment of most of the viewing audience, most of the time. b. Violent entertainment is not preferred by any segment of the media audience. c. Most viewers appear to prefer comedies and sitcoms to violent entertainment. d. No one really knows why anyone would prefer to watch violent entertainment. e. The theory with the best overall level of empirical support in the literature is the theory of symbolic catharsis.

Communication & Mass Media

Old-time radio drama could only draw on this to bring their stories to life:

A. sound effects B. music C. audio production D. sound effects E. none of these

Communication & Mass Media

These microphones may require a separate power supply:

a. moving coil b. ribbon c. dynamic d. pressure gradient e. condenser

Communication & Mass Media