The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand
A. loyalty.
B. value.
C. share.
D. equity.
E. association.
Answer: D
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In 1995, the General Agreement on Tariffs and Trade was replaced by the ______________.
a. Agency for International Development b. Organization for Economic Cooperation and Development c. United Nations Center for Trade and Development d. World Trade Organization
Which of the following is not true of category management?
A. A category manager is also called a category captain and works with vendors to get the most profit from collaborative relationships. B. A category manager chooses vendors that will get the most profit from the allocated space. C. A category manager ensures that the store's assortment includes the "best" combination of sizes and vendors. D. The category management approach to managing breakfast cereals in supermarkets should have one buyer or category manager who oversees all merchandising activities for the entire category. E. Managing merchandise within a category by brand can lead to inefficiencies because it fails to consider the interdependencies between SKUs in the category.
A nuncupative will:
A. is valid only when made by soldiers or sailors. B. is valid only to transfer real property. C. must be signed by the testator. D. is an written will that is valid only under limited circumstances.
A speech has a ______ organization if its main points develop and relate directly to the thesis or topic sentence that comes early in the presentation.
a. circular b. straightforward c. linear d. simple