A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?
A) training and motivating the sales force to spot and report new developments
B) motivating intermediaries to pass along important intelligence
C) networking externally
D) purchasing information from outside research firms and vendors
E) using the sales information system to get accurate sales reports
B
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Which of the following reminds us that the word is not the thing, and that there is no direct connection between these two points on the model?
A. euphemisms B. triangle of meaning C. communication accommodation D. communication convergence
Define legal detriment
Gnome Company is deciding whether to continue to manufacture a component or to buy the component from a supplier. Which of the following is relevant to this decision?
A) the potential uses of the facilities that are currently used to manufacture the component B) the insurance on the manufacturing facility that will continue regardless of the decision C) fixed costs that do not differ between the alternatives D) the cost of the equipment that is currently being used to manufacture the component
For the bus line problem above, what is the minimum possible distance to travel from City 1 to City 6?
A) 26 B) 20 C) 18 D) 22 E) None of the above