Your CEO has just read a book on criticisms of the NHST and worries that all company data analysis is now flawed and will lead to huge financial losses. How might you reassure her?
A. NHST does have its flaws but everyone else uses it, therefore we should.
B. NHST is a flawless approach and the book was probably written by a disciple of the Bayesian approach.
C. NHST does have its flaws but if we incorporate an examination of effect sizes into our analysis, we should be able to trust our research outputs.
D. NHST is a flawless approach and we need to invest in more data analysts who are trained in it.
Answer: C
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