E-commerce businesses that make sales directly to consumers are called:
a. business to consumer (b2c)
b. business to business (b2b)
c. brick-and-mortar retailers
d. cybermarketers
ANSWER:
a
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______ refers to attaching meaning to sense data and is synonymous with decoding.
A. Sensation B. Organization C. Selection D. Interpretation
Brands have changed the way they manage their information in what way?
a. They create more content than they used to. b. They commonly employ editorial staff to produce content. c. They limit content to specific time periods. d. They customize content for a range of audiences.
A record of all the sources where you found your information is called a/n:
a. evidence trail. b. research agenda. c. bibliography. d. direct quotation.
Marketing is usually directed at bringing about an exchange between an organization and a customer
Indicate whether this statement is true or false.