A difference between early majority and early adopters is that early majority are:
a. more likely to be opinion leaders.
b. more eager to try new products and ideas, almost as an obsession.
c. likely to collect more information and evaluate more brands.
d. less likely to extend the adoption process.
ANSWER: c
A difference between early majority and early adopters is that early majority are likely to collect more information and evaluate their brands, thereby extending the adoption process. They rely on the group for information but are unlikely to be opinion leaders themselves.
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Russell Co. received a $400 utility bill for the current month's electricity. It is not due until the end of the next month which is when they intend to pay it. Which of the following general journal entries will Russell Co. make to record the receipt of the bill?
A.
| Cash | 400 | |
| Utilities Expense | 400 |
B.
| Accounts Payable | 400 | |
| Utilities Expense | 400 |
C.
| Utilities Expense | 400 | |
| Accounts Receivable | 400 |
D.
| Utilities Expense | 400 | |
| Accounts Payable | 400 |
E. No journal entry is required.
The concept of product markup is essential to:
a. demand-oriented pricing b. supply-oriented pricing c. cost-oriented pricing d. sales-oriented pricing e. break even analysis
Which step of the evaluation process is when the practitioner determines if data will be a series of interviews with specific individuals or an organizationwide survey, for example?
a. Client and change agent meet to review original objectives b. Practitioner determines form of evaluation c. Change agent should collect data d. Client and change agent meet to plan next steps
Evaluating marketing effectiveness of an individual firm is difficult, but not impossible.
Answer the following statement true (T) or false (F)