Explain the current landscape of social media. What are the defining elements that need to be taken into consideration by social media professionals today?

What will be an ideal response?


The current landscape in social media is rapidly changing. More emphasis is being placed on being more integrated, tying in research and proactive together in a seamless and consistent manner. Posting content for the sake of posting content may not work anymore. Understanding the importance of tying in strong content that sparks emotion and ties toward the brand, while investing in the analytics to determine whether or not content is resonating or working for audiences is also crucial.

Communication & Mass Media

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Discuss why culture differs from nationality.

What will be an ideal response?

Communication & Mass Media

Biff wants the members of the administration in the audience to change their minds about the +/- grade system that was implemented at the university last semester. Biff will be giving which type of presentation?

a. Presentation to actuate b. How-to demonstration c. Presentation to convince d. Expository presentation

Communication & Mass Media

In the opening credits of Star Trek:

The Next Generation, Capt. Jean-Luc Picard says that the Enterprise's mission is "to boldly go where no one has gone before." What inclusive language issue, famously uttered by Capt. James T. Kirk, were the show's writers trying to avoid? What will be an ideal response?

Communication & Mass Media

According to the working memory theory of listening, as listeners, we find it harder to concentrate on and remember messages when our working memory is full

Indicate whether the statement is true or false.

Communication & Mass Media