When addressing a heterogeneous audience, a speaker should __________.

A. use broader generalizations
B. use a wider variety of supporting material
C. increase the use of platitudes
D. apply demographic stereotypes


Answer: B

Communication & Mass Media

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Choose the research term that describes "the researcher does not reveal to others that he/she is simultaneously observing and assessing their actions."

A. Complete observer B. Complete participant C. Observer-as-participant D. Participant-as-observer

Communication & Mass Media

your overall evaluation of your self

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.An interviewer’s personal characteristics will not affect how an interviewee responds to the interview. 2.The variability of human behavior over time puts a question mark over the reliability of findings from qualitative methods research. 3.Because the participants in an interview or discussion are typically selected judgmentally by the researcher, there can be questions about the validity of sampling. 4.Essentially, uses and gratifications theory proposes that media audiences are passive consumers of media. 5.The reliability of focus group results can be answered by running a second focus group and comparing the results with those from the first group.

Communication & Mass Media

Identify the process of reproducing or transferring a sound file in one form of media to another

A. splicing B. dubbing C. editing D. all of these E. none of these

Communication & Mass Media