A staged event that lacks substance and is used to attract media attention is

A) illegal.
B) lobbying.
C) a news-maker.
D) a pseudo event.


Answer: D

Communication & Mass Media

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The 3 major parts of the Toulmin model are grounds, claim and

A. backing. B. rebuttal. C. warrant. D. qualifiers. E. reservations.

Communication & Mass Media

If your audience seems bored or restless, you should try to do which of the following?

A. Use more concrete examples. B. Spend extra time on establishing credibility. C. Insert more abstract materials from your research. D. Appeal to fair play. E. All of these answers are correct.

Communication & Mass Media

Clarke received his nickname because he was always

(A) fixing toys. (B) making toys for the children. (C) telling stories about toys. (D) playing with toys.

Communication & Mass Media

Which of the following is a strategy a speaker can employ to ethically use emotional appeals to achieve their persuasive purpose?

A) use general examples B) use nonverbal behavior to communicate the emotional message C) stick to only one emotion to appeal to D) abstain from using emotion-arousing words

Communication & Mass Media