Which of the following is true about intangible benefits?
a. They can be measured directly.
b. They cannot be measured directly.
c. They are assigned a monetary value.
d. They can be quantified in monetary terms.
b. They cannot be measured directly.
Intangible benefits cannot directly be measured and cannot easily be quantified in monetary terms. For example, an increase in customer satisfaction due to an initiative is important but is difficult to measure and cannot easily be converted into a monetary value.
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Answer the following statement true (T) or false (F)
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