When deciding on the amount of information to present in an informative speech, a speaker should

A) cover as much information as possible within the time limit, so the audience does not get bored.
B) strive for depth of information rather than breadth.
C) develop at least five main points to ensure there is something in the speech that will be of interest to
most everyone in the audience.
D) use amplification sparingly to ensure enough time to cover main points.


B

Communication & Mass Media

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What is the Arthur W. Page Society?

a. a society that holds an annual party in honor of Arthur Page b. an organization of PR executives from leading agencies and corporations c. a fictional organization named after King Arthur and the power of the page that PR professionals say they belong to for fun d. an offshoot of PRSA that honors leaders in the profession

Communication & Mass Media

At the core of the mass media infrastructure is copyright law which gives exclusive rights to the originators of creative works to profit from their creations

Indicate whether this statement is true or false.

Communication & Mass Media

Alexandra demands that Robert begin to talk to her in a different way than is natural for him

He does not want to cause more friction between the two of them, so he changes the subject and asks her if she has finished her paper that is due Monday in their anthropology class. In this case, Robert has engages in which of the following? A) gunny-sacking B) accommodation C) compromise D) the demand-withdrawal pattern of conflict management

Communication & Mass Media

The significant change in thinking from viewing persuasion as resulting from well-reasoned arguments to acknowledging that humans are often more persuaded by a good story has been called a

A. rejection of logic B. structural change C. paradigm shift D. paradigm reversal

Communication & Mass Media