What primary strategic planning tool is used for directing and coordinating the marketing effort and helps to guide the firm's marketing strategy?
A. the marketing plan
B. the executive summary
C. the situation analysis
D. the mission statement
E. the business plan
Answer: A
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As a medium of exchange, money makes exchanges easier by reducing
A. inflation. B. transactions costs. C. production costs of goods. D. legal costs in negotiating loan contracts.
Checks returned by a bank because customers did not have sufficient funds in their account are called
a. Canceled checks b. Certified checks c. NSF checks d. Outstanding checks
The basic accounting equation can be restated in terms of cash by the following equation: Cash = current liabilities + long-term liabilities + capital stock – retained earnings – noncash current assets + long-term assets
a. True b. False Indicate whether the statement is true or false
Jenna creates a very generic evaluation form which she can use for most employees, regardless of the types of jobs the employees perform. This evaluation form is too generic and will not be useful for modifying employee behavior. Jenna’s form is not _________.
A. acceptable B. feasible C. valid D. specific E. negative