The semiotic perspective that describes language as __________ assumes that a word may represent a wide variety of meanings.

A. Arbitrary
B. Abstract
C. Ambiguous
D. Absolute


C. Ambiguous

Communication & Mass Media

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The _____ of a speech is the central idea, theme, or essence of the speech

A) general purpose B) specific purpose C) thesis D) topic

Communication & Mass Media

What is the most important source of nonverbal cues as your deliver your speech?

a. face b. hands c. voice d. appearance e. feet

Communication & Mass Media

Which of the following is the quickest way to define something?

a. Classification b. Acronyms c. Synonyms d. Etymology

Communication & Mass Media

Explain why it is important to pick up an outside area of expertise, as recommended by professional journalist Nathan Crooks.

What will be an ideal response?

Communication & Mass Media