The choice of a business unit's served market may be based on:
a. breadth of product line
b. type of customer
c. geographic scope
d. level of production/distribution
e. all of the above
e
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Sponsorships and event-marketing have increased in popularity during the past decade due to their potential to:
A) produce pro-active damage control mechanisms B) boost sales and profits C) reach consumers on a one-to-one basis D) accelerate new product development
Which type of cellular process will most likely be used by an amoeba in order to obtain food?
A. receptor-mediated endocytosis B. phagocytosis C. pinocytosis D. exocytosis
______ are positive or negative evaluations of people, things, and situations.
a. Expectations b. Attitudes c. Assumptions d. Beliefs
In Step 3 of the Giving Praise Model, the person giving the praise is silent. This silence is intended to give the employee being praised ______.
A. time to thank the person giving the praise B. the opportunity to point out others who shared in the praised behavior C. the chance to “feel” the impact of the praise D. time to think about how the employee can repeat the behavior