When you reason with an audience by arriving at a general conclusion based on several pieces of specific evidence, you are using ____________ reasoning.

a. deductive
b. inductive
c. specific
d. general


b. inductive

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.Latent in content analysis means counting what is abstract. 2.Content analysis data can be analyzed statistically. 3.Typically, human-subjects research approvals are not required for content analysis. 4.In content analysis, physical units cannot be operationalized. 5.In content analysis, statistical units are units of language such as words or sentences.

Communication & Mass Media

Sociologist Herbert Gans found that U.S. journalists' values are decidedly mainstream

Indicate whether this statement is true or false.

Communication & Mass Media

The guiding principle of mindfulness is to be present moment-to-moment without critique or judgment

Indicate whether this statement is true or false.

Communication & Mass Media

C.J. is using a motivated sequence to persuade his audience. What will his first step be?

a) Establish a need for change. b) Advance a proposal to satisfy a need for change. c) Gain attention. d) Visualize what things would be like with a change.

Communication & Mass Media