According to the text, what was McLuhan’s general attitude toward the possibility of

“television addiction”?



a. He would have been sympathetic to this idea; he believed TV was very
involving and could have addictive power.
© 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in
part.
b. He would have been sympathetic to this idea; he personally claimed to be
physically addicted to TV.
c. He would NOT have been sympathetic to this idea; he believed that TV was a
cool medium and did not have the capacity to foster addiction.
d. He would NOT have been sympathetic to this idea; he pointed out that TV
saturated people and eventually they stopped watching it.
e. He would have been sympathetic to this idea, but only if TV was combined
with a regular dose of heroin during the peak point of arousal during a TV
show.


a.

Communication & Mass Media

You might also like to view...

In one study, students reported spending at least __________ hours per day on their own or someone else's MySpace or Facebook account

Fill in the blank with correct word

Communication & Mass Media

People in individualistic cultures are very focused on in-groups to which they are very loyal

Indicate whether the statement is true or false

Communication & Mass Media

Stace frowns at another boy and turns his back in disgust. Stace's nonverbal communication is demonstrating the liking dimension of relationship level meaning

Indicate whether the statement is true or false

Communication & Mass Media

Which of the three stages in the process of reducing equivocality requires an organization to make a decision about the rules and cycles that will be used for obtaining or understanding information?

A. identification B. selection C. retention D. enactment

Communication & Mass Media