Which of the following best characterizes practices in the positivist tradition?

a. the use of qualitative data and idiographic explanations
b. the use of quantitative data and idiographic explanations
c. the use of qualitative data and nomothetic explanations
d. the use of quantitative data and nomothetic explanations


Answer d

Communication & Mass Media

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Given what is known about decisional balance, what advice would you give to someone who is trying to persuade a group of people to adopt a behavior change?

a. encourage them to engage in a process of change b. focus messages on the pros of the behavior change c. focus messages on reducing perceptions of the cons of the behavior d. be sure you know what stage the group is in

Communication & Mass Media

In the introduction of her persuasive speech, Tori tells a hypothetical story and makes it sound as if it had actually happened to her. Is this appropriate?

a. Yes, because it will have strong emotional appeal which will sway her audience. b. Yes, because the overall goal of her speech is still clear and responsible. c. No, because only factual stories should be used as introductory devices. d. No, because she is violating an ethical principle which requires that speakers be honest.

Communication & Mass Media

According to Maslow, when individuals fulfill their potential and are satisfied because of finding pride and value in the work they do, they feel as though they have satisfied their inner need for:

A. Safety and security B. Belonging and affiliation C. Recognition and self-esteem D. Self-actualization

Communication & Mass Media

Good leaders make sure the job gets done by doing most of the work themselves

Indicate whether the statement is true or false

Communication & Mass Media