An MIS (Marketing Information System) is a
A. hierarchical chart for categorizing the relevance of different types of primary data.
B. set of complex procedures used for gathering information and converting it into manageable secondary data for making advanced advertising decisions.
C. system used to ensure that none of the steps in the research process is ignored or applied incorrectly.
D. process used to assess and prioritize internal environmental strengths, weaknesses, unidentified opportunities, and threats.
E. sophisticated set of procedures designed to generate a continuous, orderly flow of information for use in making marketing decisions.
Answer: E
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When existing corporations issue stock, costs such as legal fees and underwriter's fees are usually accounted for as
A) organization expenses. B) reduction of Additional Paid-in Capital. C) organizational costs. D) reduction of Retained Earnings.
If a stock option is never exercised, the return on investment generated is
A) 100%. B) 0%. C) -100%. D) Not enough information given to determine.
You have evaluated three projects of similar investment amount and risk using the net present value (NPV) method. How would you decide which one of the projects to select?
What will be an ideal response?
Todd and Hillary, husband and wife, file separate returns. Todd and Hillary live in a community property state that considers separate property income to be community income. Todd's salary is $82,000 and Hillary's salary is $80,000. Hillary receives dividend income of $7,000 from stock inherited from her parents. Todd receives interest income of $5,000 from bonds purchased with his salary after marriage. Todd and Hillary receive $10,000 dividend income from stock they purchased jointly. Todd's income would be
A. $97,000. B. $94,500. C. $93,000. D. $92,000.