McDonald's arches create shared meaning across consumers in the United States and around the world, which mean they exhibit:
A) duality
B) stimulus codability
C) brand endurance
D) brand equity
B
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Answer the following statement true (T) or false (F)
Which of the following is a definition of a foreign corporation?
A) A corporation with incorporations in multiple states. B) A corporation in the state in which it is incorporated. C) A corporation in states other than the one in which it is incorporated. D) A corporation in the United States which has been incorporated in another country.
Describe the three generational cohorts that are of interest to marketers today.
What will be an ideal response?
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Indicate whether the statement is true or false