The first American newspaper to declare, “advertising is our revenue” was
a. The New York Times
b. The Boston News-Letter
c. The Philadelphia Public Ledger
d. The New York Sun
ANSWER: c
Communication & Mass Media
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Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media
In the cognition dimension of advertising research, researchers study all of the following except:
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Communication & Mass Media
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What will be an ideal response?
Communication & Mass Media