Which of the following is a contingency factor influencing the relationship between attitudes and behaviors?
A. lack of correspondence
B. social pressure
C. limited accessibility
D. instability
B. social pressure
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In the United States, the biggest issuers of debt securities are
A. households. B. business firms. C. governments. D. financial intermediaries.
Would-be franchisors ask all of the following questions except one before expanding overseas:
A) How tough is the local competition? B) Does the government respect trademark and copyrights? C) Can profits be easily repatriated? D) Can products be easily counterfeited? E) Is commercial space available?
Sample size in a MUS sample is a function of risk of incorrect acceptance, tolerable misstatement, and expected misstatement
a. True b. False Indicate whether the statement is true or false
Marketers classify convenience products as ________
A) staples, impulse products, and emergency products B) specialty products, shopping products, and unsought products C) core products, actual products, and augmented products D) generic products and branded products E) attribute-based products and price-based products