A regional airport manager conducted research to get a better understanding for the types of concessionaires to include in the planned terminal remodeling. She conducted two sets of group interviews, one with 10 leisure flyers and another with 10 business flyers. In each group, participants discussed what types of food, retail, and other services they wanted in the new terminal. These discussions are examples of:
A. extended interviews
B. focus groups
C. observation
D. ethnographic research
E. secondary research
Answer: B
You might also like to view...
The ability of a system to protect individual privacy and confidentiality is an example of
a. schedule feasibility b. operational feasibility c. legal feasibility d. economic feasibility
Institutional discrimination is discrimination that is the result of the actions of all or many of the people in an institution and of their routine processes and policies
Answer the following statement(s) true (T) or false (F)
The task of ________ is to provide solutions to the users of an information system
A) a utility program B) an operating system C) application software D) an interface
________ are prescriptive statements about what companies should do and are put together by trade associations and government agencies
A) Best practices B) Recommended practices C) Both A and B D) Neither A nor B