According to McClelland’s need theory, the need for affiliation is ______.
A. the need to influence others to do what you want
B. the need for close personal relationships
C. the drive to succeed at high levels
D. the need for consistent feedback
B. the need for close personal relationships
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The normal balance of the accumulated depreciation account is debit
Indicate whether the statement is true or false
No federal or state government approval is required for creating a sole proprietorship
Indicate whether the statement is true or false
The second step in deciding how to best position a product is to clearly define the firm's ________ ________.
What will be an ideal response?
Wine Spectator is a magazine that targets people who appreciate good wine and food. However, the discriminating reader of this magazine is also interested in travel and health, so the magazine features travel and health-related stories. This publication relies on _____ variables to identify its target market.
A. psychographic B. demographic C. usage rate D. geodemographic E. family life cycle