Which of the following is true of vertical marketing systems?
A) Producers, wholesalers, and retailers act as a unified system.
B) Channel members have no control over each other.
C) Channel conflict is governed by informal mechanisms.
D) The system is dominated by the consumer.
E) Channel members work independently with no cooperation from other members.
A
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Indicate whether the statement is true or false.
John reached his sales goal for the first quarter of the year and earned a bonus. What John experienced was ______.
A. positive reinforcement B. punishment in the form of a negative consequence C. punishment in the form of reward removal D. negative reinforcement
The ________ gave their names and addresses to the ________ secretary
A) witnesses/attorney's B) witnesses'/attorneys C) witnesses/attorneys' D) witness'/attorney
A manufacturer can exert channel control through _____
a. pre-ticketing items b. private branding c. cooperative advertising d. market research